About
The Brand Is the Message.
The Strategy Is the Theorem.Salt Theorem was built for the brands that don’t just want to play the game, they want to shift the playing field.We’re a consultancy for food innovators, indie businesses, and content creators who crave clarity, not clutter. We believe good branding isn’t just pretty. It’s precise. It’s earned. It’s built on a blend of instinct, structure, and story...what we call the Salt Theorem.We work with clients to:
· Uncover what truly sets them apart
· Shape a voice people remember
· Design systems that scale without losing soulWhether you're launching, pivoting, or rebuilding from scratch, we help you make sense of your brand’s DNA, then turn it into something magnetic.This isn’t flavor-of-the-month branding. It’s foundational. It’s quiet power.It’s what happens when you stop selling and start signaling.
Services
Brand Strategy & Positioning
We help you articulate what makes your brand essential—not just different. From competitive audits to brand frameworks, we clarify your identity so every decision has direction.→ Brand audits
→ Positioning statements
→ Naming & messaging frameworksVoice & Story Development
Salt Theorem gives your brand a voice people recognize and a story they remember. Less filler, more flavor. Whether you're launching, pivoting, or just stuck—we’ll help you say what matters.→ Brand voice guidelines
→ Copywriting for bios, sites, decks
→ Founder's story & brand narrativeContent & Campaign Strategy
Build a content ecosystem that works with your brand, not against it. We create content strategies rooted in who you are—not who the algorithm says you should be.→ Organic content strategy
→ Campaign themes & rollout plans
→ Content calendars & structureNeed something else?
Every project is bespoke.
If you're in a fog and just need clarity, start with a 1:1 Brand Consult.🧂 Let’s find your flavor.
Contact
Let’s Talk Strategy. Or Flavor. Or Both.Got a brand that needs a reset, a story that needs sharpening, or a campaign that just isn’t clicking?Salt Theorem works selectively with founders, creatives, and teams ready to dig deep. If you’re into data with soul, strategy with edge, and branding that actually means something, drop us a line.📍 Based in NYC, collaborating worldwide🗓️ Want to book a consult?We respond within 48 hours - no bots, no fluff, just real conversation.